Intense Minimalism

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The Butterfly Effect that Triggered RSS’s Demise

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The Power of Non-descriptive Brand Names

Article

The beginning of Branded Interactions

1 minute read by Erin 'Folletto' Casali

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Why is Google killing the Android brand?

Article

Design by Example: the quick design brainstorming workshop

3 minute read by Erin 'Folletto' Casali

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A Better Look at User-Centered Design

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American Airlines rebranding: the difference between execution and soul

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The heavy feedback of the vocal minority

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Innovation Costs: a Lesson from iPhone’s Touchscreen

Article

Hybrid Manifesto (2012)

4 minute read by Erin 'Folletto' Casali

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Ben Fried, Google CIO: “We trust you”

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Steve Jobs: “You have to let them make a lot of decisions”

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Even Science Fiction has Budget Constraints

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John Cleese: “Creative architects defer making decisions as long as they could”

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Peter Merholz: “UX brings humanity to systems design and engineering”

Article

Apple vs Samsung lawsuit: why it is such a complex matter

8 minute read by Erin 'Folletto' Casali

Article

The Misconception about Money and Motivation

8 minute read by Erin 'Folletto' Casali