Product Design,
User Experience Design,
Interaction Design,
Brand Design,
Change Management,
Design Advisor.

Davide Casali

Davide Casali, better known as “Folletto”, is a user experience director and startup advisor with a hybrid background in design, psychology and technology. His objective is to change for better the quality of life of the people through the products he designs and lead. He currently works in Automattic, maker of WordPress.com.

He believes that “Simplicity is the ultimate sophistication”, as Leonardo DaVinci reportedly said and his approach is to reach a focused simplicity through the existing complexity.

He developed with Gianandrea Giacoma Motivational Design, a method that provides a theoretical approach and tools to deal with social dynamics and design social environments.

During his 15+ years of professional experience he designed consumer and enterprise products and services for more than 2 million users worldwide in different markets. He worked with companies like Bank of England, Intesa Sanpaolo, Banca Sella, Unicredit, Nokia, Vodafone, Telecom Italia, Ferrari, and Benetton.

He co-founded Good 50×70, an international social communication project and Baker Framework, a platform to publish HTML5 books and magazines on the iPad.

He was a design partner in the startup WideTag where he led the product design of WideNoise, listed in the Compasso D’Oro selection, the ADI Design Index 2010, and selected in the Top 10 Internet of Things Products of 2009. Today it’s opensource as part of EveryAware, a foundation to monitor the european environment in a social way.

He’s currently advisor of Ernest, Impacton, PosterForTomorrow, Flythegap, Tallyfy, Pick1 and Tonight.eu and evangelist of Hunie.co.

 

 

portfolio-logos-worked-for-2015

 

 

portfolio-wordpress

WORDPRESS.COM
AUTOMATTIC

I am one of the product design leads on WordPress.com, which among WooCommerce, Jetpack, Akismet, VaultPress, Cloudup, Gravatar is the most known service by Automattic. It serves more than 131M uniques in the US alone, with more than 17B pageview each month globally in the extended network. The open source WordPress.org CMS powers 27.5% of the web (Feb 2017).

 

 

portfolio-baker-framework

BAKER FRAMEWORK

I co-founded Baker in 2010, the first ever HTML5 ebook framework to publish interactive books & magazines on iPad & iPhone. The idea was to use open standards to build a simple open source publishing platform.
During the 3 years I led the product design of the project we have released 10 versions (one every 4 months) with more than 20,000 downloads just from GitHub. We were also able to bootstrap an opensource community around the project, a community that engaged with more than 300+ forks, 16+ contributors and over 1,200 discussions, and still run strong.
Read more.

 

Portfolio: Intesa Sanpaolo Home Banking

HOME BANKING
INTESA SANPAOLO

In 2008-2009 I led the interaction design for the new wave of internet banking in a few european banks. Intesa Sanpaolo was the most extensive work among them, done right after the merger to become the biggest Italian bank. It was a full re-thinking of their online presence, model, and interaction, with multiple stakeholders and integrated with their banks on the territory. In 2010 it was awarded Best Bank of the Year for West Europe by The Banker.

 

 

Portfolio: Restituzioni Virtual Museum

RESTITUZIONI VIRTUAL MUSEUM
INTESA SANPAOLO

How to create a museum with the exhibitions distributed all over the country? This was the challenge that we undertook with the Restituzioni project: a museum that exists both as a virtual space where everyone can create exhibition tours, and as the physical art pieces themselves connected through a mobile app.

 

 

Portfolio: Motivational Design

MOTIVATIONAL DESIGN

This is a methodology to analyze and design social networks – not the platforms, but the social dynamics when people interact. I co-developed it with Gianandrea Giacoma.

 

 

portfolio-good50x70

GOOD 50×70

I co-founded Good50x70, an award-winning no-profit international contest to help social communication, endorsed by UNESCO, charities (Amnesty International, Amref, Emergency, Greenpeace, LILA, Unicef and WWF) and design associations (AGI, Icograda, Beda, ADI, AIAP). The 2009 contest alone had more than 323.000 unique visitors. It won the Aretê Award 2007 as best Social Communication project.

 

 

portfolio-widetag

WIDENOISE
WIDETAG

Creating the first mobile app that monitors in a fully distributed way the soundscape around us. This was the WideNoise project, an iOS and Android app to monitor the soundscape around us using WideTag’s proprietary Internet of Things platform.

 

 

Portfolio: tracking bracelet for kids

TRACKING BRACELET

I led the study and design of a tracking bracelet for kids, blending the functional needs of the parents with the playful need of kids, creating a variety of different looks based on the same modular technology.

 

 

Portrait illustration by Nicola Felaco. Thanks.