The social business can be conceived as two pyramids that needs to merge themselves, one from the bottom and one from the top: the balance of the two is able to create a thriving environment for both the company, its employees and its users.
I think that everyone knows the broken windows theory applied to criminology, but it’s quite obvious that it’s something valuable in many other fields, including design, because it’s a simple abstraction that could help drive a complex system. Let’s see a few researches, testing how people’s behaviour change at the change of the environment around [...]
The Dot Loop is so simple it’s almost obvious… once understood. The Dot Loop models the simplest complete process possible, but it’s powerful like a fractal. Regardless of the abstraction level, you can find it everywhere something works.
The so-addressed social technologies are here, and here to stay. They are showing the world what you can do with a network and a bit of good social design. But with the growing success of those services, both in usage and in revenue, shouldn’t we stop a while and think about the ethics of them?
