Davide Casali = Folletto Malefico: Hybrid Interaction Designer = Design × Psychology × Technology / Simplicity × Complexity

Intense Minimalism: my identity

Defining an identity, a professional identity, is an hard task. It’s even harder when you’ve got many interests. I think that a good way to think at it is “The Elevator Pitch of Yourself”, or, in Twitter times, “a 140 characters description of Yourself”. It isn’t easy, because you can’t be too abstract, nor too concrete. And you have to show much of you in so little space.

Intense Minimalism: designing the logo

This is the process behind the redesign of my logo, starting from my first logo, the theory, the idea… and all the bumps in the road. Many interesting things about logo design and potential problems, and I’m not talking just about the drawing part of it.