It’s really easy to simplify things and make bold assertions like “designers should code”. As constantly happens, it’s more complicated than that. I will reject that assertion, and I’ll propose what isn’t really a proposal, but an acknowledgment of what’s already done for the best projects out there.
Tesco and Cheil created an impressive virtual subway store in South Corea, using QR Codes and mobile applications to deliver an excellent service for the commuters, at a very low cost.
A bit of history and an overview on upcoming technologies to understand the real impact of QR Codes, NFC and augmented reality and how to use them in a well designed journey that can bring more value to both the company and the user.
The optimization trap is a kind of problem that appears when you take a good metric to drive your design choices but you extend it a little too much, ignoring other more important metrics that might be, situation by situation, more important.
The social business can be conceived as two pyramids that needs to merge themselves, one from the bottom and one from the top: the balance of the two is able to create a thriving environment for both the company, its employees and its users.
